Monetizing Right With Native Advertisements Perfect
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| Description | Even Apple is hopping on the native train with sponsored content in its News app feed and the naysayers acknowledge it is too late to turn back. Believe it or not, you don't need to sell your creative spirit to the corporate demons to make indigenous advertisements work for you. What is native? There is a surprisingly large spectrum of definitions for the term, but we'll skip that argument. The most fundamental definition is: paid content that matches a publication's editorial standards while meeting the audience's expectations. Long before native advertisements there was "product placement. Here is an example: Run DMC were rapping about their Adidas. Technological invention expanded the abilities of product placement to computers and cellular devices but the main principles stay the same. Is native marketing worth the risk and investment? The reply to that question depends mainly on your percent of site visitors using ad blockers, and the operation of display advertisements and other monetization sources (like affiliates). The way to publish native advertising efficiently We have gathered hints and suggestions to enable you to assess your native marketing alternatives and do it without glitches. 1. Balancing the Mixture The most common advice (and the most apparent one) you'll get about native advertising is to locate the right equilibrium of native advertisements to "real content." Too much native advertising is bound to disturb your users and distance your advertisers. 2. Keep the feed clean One of the native marketing advertisement units that's been popular for quite a number of years is the in-feed advertisement. These basically use in-stream real-estate to display advertisements that look like the "regular" content one would expect to find there. Our recommendation? Avoid in-feed advertisements. And if you can not help it, measure and analyze carefully. 3. Mobile Mobile Mobile Native advertising are beginning to find their niche with advertising execs. And campaign supervisors as a format that supports and boosts display ad sales, which makes them into a great one two punch. Notably on cellular devices. We are going to get more in-depth in the next segment. Unlike the background where we multitask and have multiple tabs and applications open, the miniature mobile display can only include so much content. So native cellular ads catch all the attention when exhibited and drive consumers further down marketing funnels. 4. Keep it fun, close, and personal When it comes to advertorials and product placement, you want as much control as possible over the content. Sure, you can let the brand content people compose the text or create the video. But how much will that content fit with your publication "voice" and comprehension? How much is this control worth to you? 5. Analytics & Segmentation For marketers, one of the principal challenges of native advertising is measuring results. They enjoy amounts just as much as we publishers do, if not more. 6. Do not be a cheater: Sticking to FTC guidelines We have already confirmed that native advertisements attract more clicks than display ads. But the problem begins when folks do not understand they're clicking an advertisement, or can't tell an ad from editorial content at all. This isn't just frustrating to users, but also deceptive and somewhat illegal. The TL;DR variant is essentially don't be an a**hole. Mark sponsored content as such, provide complete disclosure and respect your crowd. 7. Content Recommendation Networks One of the principal challenges in getting started with native promotion is pricing it right. With sponsored content, it's challenging to place CPC or CPM in price quotes and most advertisers expect a flat rate. In many cases, it is recommended to package native advertising with display advertising, exclusive promotions and other tools, according to the marketer's needs. Remember not to underprice your native ad-space. With display advertising the content copy and creation are in the control of the advertisers. 8. Native with a soul Do not sell your soul to native. Develop partnerships with brands and agencies that reflect your publications views and your audience's interests. If you've got a site about cosmetics, having an advertorial by a funeral home is not worth any form of money they'd be willing to offer. Going Native There is still a lot missing in the native advertisements puzzle to make it a perfect image. Although users usually prefer it to display advertising, it's still a hard sell with brand marketing execs. They want to see measurable results, and in many situations native advertisements doesn't deliver. As native advertising evolves, it begins to merge with technologies like RTB (real time bidding) and programmatic buying of native advertisement space. With better targeting and segmentation, as well as analytics and reporting tools for all - native promotion will become the standard, and a must have part in the marketer's sales funnel. |
| Created | 4 Mar 2017 |
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