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How customer service chatbots are redefining customer engagement with AI

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Artificial Intelligence is the new age tool that helps a company to support their customer’s needs. It provides with various function starting from automated message to visual search, it is positively redefining the landscape of the customer services. The chatbots that are backed by artificial intelligence helps a customer in number of ways by providing instant replies, engaging in communication and so on. These things were impossible before but the invention of these chatbots they provide assistance 24*7 to their customers.

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The increasing number of queries among the customers makes it difficult for the help desk people to manage them. This Al chatbots are a life saviour, they don’t replace the human assistance rather both of them work as a team in the help desk. The chatbots are designed in order to attend a lot of customers at the same time. They are useful in solving the small issues whereas the help desk people can engage in solving the complex ones. Al chatbots are better than the normal chatbots. Normal chatbots are designed to solve a specific task and are simple in nature whereas Al chatbots uses Natural language processing and machine learning and generates human like conversation. They will response differently to different customers for similar queries. More time, effort and money are invested to built them. Given below are the few reasons on how customer service Al chatbots are increasing customer engagement: -

  • Availability – Companies and brands always try to please their customers. They always try to provide their customers with a memorable experience and a constant support. It is not possible for help desk people to be available 24*7 and even on weekends. So, in order to solve this issue companies usually build chatbots. So, that they can be there for their customers all the time. People nowadays are very busy and as result of which they’re highly impatient. So, an instant reply will easily generate more customer engagement.
  • Improves Customer Experience- Al chatbots improves customer experience. It helps in building a connection by engaging in communication with the customers. It guides the customers and helps them booking and placing an order for the product. They don’t have to be in long ques over calls to solve their problems. Overall, the customer gets a constant support from these chatbots and hence they have a seamless experience.
  • Navigation and accessibility – The customers at times might face a problem in navigating a product that they’re looking for. The chatbot services solves this kind of small problems. They can easily type in the box with the chatbot services and it will easily find the product for them. This instant service is only possible through this technology. Companies build chatbots in order to make navigation easy for their customers.
  • Feedback – The users can easily provide their feedbacks in these chatbots. Free flow of communication is essentially important between the company and its customers. The customers providing with the feedback helps a company to understand their needs and wants better. On the basis of the feedback provided by the customers the company can implement ideas and come up with a better marketing strategy. Hence this free flow of communication is highly essential for a business to be successful. Companies build chatbots so that a single technology can provided all the above-mentioned facilities.
Created 21 Feb 2016
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Founder ProfileAlbert Erick
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